Young Creatives - Our Collective

I've been tasked to do research and planning for the social media and networking aspect of our collective. This includes finding, business competitors, potential collaborators and clients.

One of the jobs I had as a student ambassador was help run an art workshop for children and teens. It was an insightful experience and in a way, it taught me the mechanics of running small taught sessions and workshops. It is something that our collective plan to do (hold art workshops) for adults with learning disabilities. 

What will we do? - Our Collective

We had to roughly plan our lesson plan for the workshops that will be held. It would help us decide our budget and supply to run these workshops. We came up with a twelve week plan (including exhibition set ups) as it would be the most suitable to get a good amount of artwork made for the exhibition. It is also just the right amount of time needed to teach the students (not too long/short). 

Brand Identity - Our Collective

Initial branding/logo

It took a while to decide our brand as it would be our identity and what our clients would see. Initially, thought of the maiden fern since it had an interesting meaning in which relates to the aim of our collective. But we decided to go for a more straightforward, colorful and shape driven theme/logo as it would be easier to understand. 

We also looked at color schemes that would suit people with disabilities (lime green, super bright neons or dark colors should be avoided apparently)

Community & Market - Our Collective

www.sensoryleeds.com

There is an existing community or environment that does work with people that have learning disabilities (sensory impairments/mental health issues). The organization includes a space where they hold these programs and activities. In a way, there is already an existing market in this field (charity, volunteer, workshops, teaching). 

Our task now is to consider our business competition through identifying our unique selling point and what it is that we can offer that other organizations might not have. Something new and fresh perhaps?

Online Presence - Our Collective

We thought that having an online presence is essential to our collective since it is a convenient and economical way of promoting ourselves in comparison to printing and posting flyers. However, since our target audience would generally use social media and information travels rather quickly through online networks, this might be one of the better solutions. However, we would still consider using traditional print methods of advertising (handing flyers or posters in support)

Funding - Our Collective